2.6 Made to Stick Principles

Another way to capture the learner’s’ attention and increase recall of information is to use the “Made to Stick” principles (Heath & Heath, 2007). In the book, Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath provide six guiding principles for persuading an audience and designing sticky ideas (ideas that people won’t forget):

  • Keep it simple
  • Incorporate the unexpected
  • Make it concrete
  • Make it credible
  • Appeal to emotion
  • Use storytelling

Explore the following blog post to learn more about these principles and reflect on how you might incorporate them into your design of digital media: Made to Stick: Why Some Ideas Survive and Others Die.


Before you move on to the final activity, watch the Week 2 Recap Video or read the transcript.

 

 




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